Exploring the Impact of Media on Public Perception and Knowledge Regarding Pharmacy Practices: A Systematic Review

Authors

  • Manasa Gowda Assistant Professor, School of Media Studies, Garden City University, Bangalore, Karnataka, India Author
  • Gowtham Devanoor P Professor, School of Media Studies, Garden City University, Bangalore, Karnataka. India Author

DOI:

https://doi.org/10.67224/ioasdjmps.2025.v02i01.004

Keywords:

Media influence, public perception, knowledge, pharmacy practices, healthcare communication, pharmaceutical information, media portrayal, patient education, community pharmacies, systematic review

Abstract

This systematic review investigates the profound influence of media on public perceptions and knowledge concerning pharmacy practices. As the media landscape continually evolves, its impact on shaping attitudes towards healthcare, pharmaceuticals, and the role of pharmacies has become increasingly significant. The primary objective of this study is to critically analyze existing literature to discern patterns, trends, and gaps in understanding how media exposure affects public perspectives on pharmacy services.

References

• Habeeb Ibrahim, A. R., Jose, D., & Jegan, R. S. (2012). Pharmacists in the wider public health workforce–a review. Arch Pharm Pract, 3(2), 166-9.

• Son, K. B., Choi, S., & Kim, D. (2019). Public perceptions of the roles and functions of community pharmacies in the era of expanding scopes of pharmaceutical practice: A questionnaire survey in South Korea. Health & Social Care in the Community, 27(4), 1095-1101.

• Zealand, N. (2016). Pharmacy Action Plan 2016 to 2020. Ministry of Health.

• Came, H., McCreanor, T., Doole, C., & Rawson, E. (2016). The New Zealand health strategy 2016: whither health equity?. The New Zealand Medical Journal (Online), 129(1447), 72.

• World Health Organization. (2006). Developing pharmacy practice: a focus on patient care. Geneva: Who, 87.

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Published

2025-02-19

Issue

Section

Review Articles

How to Cite

Manasa Gowda, & Gowtham Devanoor P. (2025). Exploring the Impact of Media on Public Perception and Knowledge Regarding Pharmacy Practices: A Systematic Review. IOASD Journal of Medical and Pharmaceutical Sciences, 2(1), 22-26. https://doi.org/10.67224/ioasdjmps.2025.v02i01.004